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The average daily time spent on social media is 142 minutes a day – this is not a marketing channel you can ignore (attorneys included). The effectiveness of social media for the legal industry is proven, and as more law firms start ramping up their social efforts you need to make sure you know how to stand out.

In this guide, we will be covering:

  • The exact steps you can take to cut through the noise
  • What you should be posting to get new cases
  • How you can grow your law firm using a few little-known social media marketing tactics

One thing is for sure: This game has to be strategically played with a properly laid out plan. Luckily, you now have a direct look into the strategies and methods we use with our law firm marketing clients, which I will share with you now.

Why Do Law Firms Need Social Media?

The American Bar Association (ABA), through its 2019 annual Legal Technology Survey Report, established one very interesting reason why social media for lawyers is up and running. In essence, the ABA found out that 67% of lawyers use social media for networking. 

Networking? I thought we we’re talking about marketing…Already going a little out of left field right? Wrong.

In our business (digital marketing services) social media is incredibly valuable for networking – through Facebook groups I have personally met 3 business partners, life-long friends, and most of the employees that work at SERP Co.


Out of the total surveyed, 49% use it for client development. This involves everything having to do with engaging current clients and attracting more.

And just from our conversations with a large number attorneys our team has worked with in the past, that number is only scratching the surface of how many of you law firms should be using it more.

How do I know this? Because pretty much everyone is. Here’s some context that will blow your mind again:

  • As of December 2019, the total population of the planet is 7.8 billion.
  • The internet has 4.45 billion users.
  • There are 3.7 billion active users on social media.
  • And…. drumroll……The average person has 7.6 social media accounts!

Mind-blown again? I think so.

So let’s get to some spoilers – your new best friend & necessary social network of choice: Facebook.

Depending on the type of law you practice, you will certainly need to adjust your advertising strategy but the key here is to put out content that is Valuable, Engaging, Persistent.

Do People Actually Use Social Media to Find Lawyers?

Fact: more Americans are using social media year over year, and adoption is continually growing, especially with older adults.

Also Fact: I just Zoomed with my dad the other day. Never thought I’d see the day. He’ll probably launch an IG profile soon…

YouTube and Facebook stand as the most widely used networks, with Twitter, Pinterest, Instagram, and LinkedIn trailing by a rather ample margin.

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